Two friends started the company Whizz in 2013 with a fleet of seven cars and a team of 12 people in Delhi. Within three years, Whizz had increased its fleet to 2,200 cars, capturing approximately 60–70 per cent of the Indian car rental market. The company had ambitious plans to expand to other cities with the rapid growth in the industry and increasing disposable incomes among millennials—the typical Whizz customer group. When one partner quit for .....more

Teaching note for product 9B18M177.

Presentation for product 8B18M023.

Teaching note for product 9B18M023.

In September 2015, Bartos Stainless Limited, an Indian steel-producing company that emerged as a strong brand in the mid-2000s, was facing a series of internal and external challenges: challenges from frequent changes at the chief-executive-officer level, fluctuating metal prices, the global slowdown of the steel industry, increasing competition from imports, and diminished investor confidence. The managing director needed to address these challenges .....more